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Television
936
Newspapers
1,866
Magazine
131
Radio
102
Video
9.4
POS
24

(Source: AC Nielsen Adex, excludes classifieds)

*Ad spend by category for 2000-top ten (RM million)

 
 
Financial / Insurance 206.11
Telecommunications 201.42
Toiletries & Toilet Goods 194.54
Beverages 175.78
Automotives 166.21
Tobacco co. / Lighters 160.72
Food 154.81
Durables 152.81
Apparel / Jewelry 149.47
Entertainments 144.37

The three categories that registered the highest growth rates were information technology(+65%), entertainment (+48%), and telecommunications (+39%).

The official population of Malaysia is 22.2 million as reported by the Population and Cnesus 2000. The population growth rate had dropped to an average of 2.6% per annum from 1991-2000 as compared to 2.64% from 1980-1991.


2.Top Ten Ad Agencies Ranking in 1999 (Source 4As Malaysia)

  Group Capitalized Billings (in RM million)
1
 Bates
164
2
 Naga DDB
156
3
 McCann Erickson
143
4
 Dentsu, Young & Rubicam
129
5
 Ogilvy & Mather
118
6
 Leo Burnett
107
7
 Peter Beaumont
103
8
 Ammirati Puris Lintas
78
9
 Foote, Cone & Belding
71
10
 BBDO
54

 

II.Advertising Regulations

The Malaysian Code of Advertising Practice is a fundamental part of the system of control by
which the Malaysian advertising regulates its activities. The Code is supplemented by special conditions required by individual media. Television and Radio have their own Codes, which are
under the control of the Ministry of Information. As provided for under the Communications and Multimedia Act 1998, specific guidelines relevant to multimedia content is being developed.
Till the new Code is developed, the existing Codes will still apply.



III.Related Associations

MAA is a member of AFAA. The Association is represented by the President on the AFAA International Council. MAA is also a member of IAA.



Contact for any Questions :
E-mail: maa@macomm.com.my