AFAA is formed to :

1. Unify all Asian associations involved in the various aspects of advertising

2. Upgrade standards, ethics and practices of advertising and to bring more meaningful contribution from advertising activities to both regional and national socio-economic development

3. Setting up the necessary mechanism for Asian Advertising Congress

4. Foster self-regulation

5. Devise and implement educational programmes

Membership

Membership of the Federation in open to :
Regular members who shall be representatives of the advertising organizations in specific areas

Associate members who are :
Organizations / Associations / Trade bodies related to the field of advertising

Corporate members :
who shall be companies and corporate bodies who believe in the goals and ideals of the Federation

Individual members:
Who are not eligible under any of the above categories, but who believe in the goals and ideals of the Federation