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I. ADVERTISING INDUSTRY IN TAIWAN

1. Annual Advertising Billing
Annual advertising billing in 1999: NT$59,300 million (US$1,797 million)

2. Economics and Population

 
Economic Fact
Inflation Rate: 0.18
GDP: NT$9,289,900 million (3.93% up from previous yr)
Per Capital Income: US$13,235
Economic growth: 5.4%


Population :(total 22,092,387 in 1999)
Age 0-19 20-39 40-59 60-79 80-100 or above
Male 15.67% 17.53% 11.87% 5.53%
1.6%
Female 14.54% 16.85% 11.71% 5.02%
0.67%


3. Media Breakdown:

Media
%
in NT$ million
in US$ million
Terrestrial TV
29.8%
17,670
535.5
Cable TV
24.7%
14,560
441.2
Newspaper
31.7%
18,860
571.5
Magazine
10.2%
6,100
184.8
Radio
3.6%
2,150
65.2
Internet
0.6%
356
10.8

 

 

 

4. Top 10 Products (ranked by effective advertisement volume)

     - FarEastTone
     - Taiwan Cellular Corp.
     - FarEastTone IF Card
     - Chunghwa Telecom
     - Head & Shoulder Shampoo
     - Wrigleys Chewing Gum
     - McDonald
     - Nokia
     - Maidenform Beauty Sallon
     - KG Telecom

5. TOP TEN ADVERTISING AGENCY

     - Dentsu (Taiwan) Inc.
     - Ogilvy & Mather
     - J. Walter Thompson
     - Hwa Wei & Grey
     - United
     - Saatchi & Saatchi
     - Dentsu Young & Rubican
     - H&Y Communication Inc.
     - McCann-Erickson
     - FCB

6. TOP TEN ADVERTISER

     - Procter & Gamble
     - Unilever
     - Kao Taiwan
     - President Foods Co., Ltd.
     - FarEasTone
     - McDonald
     - Chunghwa Telecom
     - Wrigley's Taiwan Ltd.
     - Kingcar Beverage Co.
     - Taiwan Cellular Corp.


II. Related Associations

     - IAA
     - 4A
     - National Association of Broadcasters
     - National Association of Newspapers
     - National Association of Magazines


III. Event to take place

Event : 2001 AdASIA TAIPEI
Time: Nov. 18-21, 2001
Venue: Taipei International Convention Center (TICC)
Theme: From Evolution to Revolution


Contact for any qustions :
E-Mail : taaa2000@ms45.hinet.net