AFAA is formed to :

Unify all Asian associations involved in the various aspects of advertising

Upgrade standards, ethics and practices of advertising and to bring a more meaningful contribution from advertising activities to both regional and national socio-economic development

Setting up the necessary mechanism for Asian Advertising Congresses

Foster self-regulation

Devise and implement educational programmes

Membership

Membership of the Federation in open to :

Regular members who shall be representatives of the advertising organizations in specificated areas

Associate members who are :
Organizations / associations / trade bodies related to the field of the advertising

Corporate members who shall be companies and corporate bodies who believe in the goals and ideals of the Federation

Individual members-all individuals who are not eligible under any of the above categories, but who believe in the goals and ideals of the Federation